The juice extracted from these grapes is fermented. Both collaborative bottles — a classic CÎROC vodka bottle measuring 70CL and an illuminated CÎROC Magnum — feature a graphic of the “Palace Angel” graphic golding the brand’s “P” logo. Cîroc has been producing several specialty … His success laid the foundation for hip-hop artists to be taken seriously in the liquor and spirits industry. Cîroc steht weltweit für Kultiviertheit und Anspruch. On 15 July 2014, Sean Combs announced via his Instagram page that pineapple will be the new flavor of Cîroc. Auf Lager. Cîroc Vodka "Snap Frost" 1,0L (40% Vol.) In den Warenkorb. Discover more about the portfolio of masterfully infused His work with Cîroc was much more multifaceted. Thank You! While many spirits companies have utilized hip-hop in their advertising and marketing efforts, most have failed to invest in hip-hop culture and communities. The partnership failed to produce needed sales. Distilled five times, Cîroc one of the premium vodkas on the market and known to have nod towards citrus. In 2011, Combs was featured in the “Luck Be a Lady” campaign alongside actors Aaron Paul and Michael K. Williams, supermodel Chrissy Teigen and legendary record producer Jermaine Dupri. Initially launched for the North American market in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage. In 2003, British beverage conglomerate Diageo created Cîroc with French oenologist and distiller Jean-Sébastien Robicquet. Der Cîroc wird fünffach destilliert, wobei der letzte Destillationsvorgang in einer traditionellen Armagnac-Kupfer-Destille erfolgt, die in einer wunderschön gelegenen, familieneigenen Brennerei in der Region Cognac untergebracht ist und dem Wodka seinen außergewöhnlich geschmeidigen Geschmack verleiht. Goose is flat, and Cîroc is catching up, fast.”. It is the fine French grapes and the fifth distillation that gives CÎROC a distinctive flavour with an exceptionally fresh, smooth and fruity taste. The work included the development of brand guidelines and growth driver tool-kits for all markets. 32,50 € 32,50 € pro Liter. Im Februar 2010 wurde die Erweiterung der Produktpalette um Cîroc Coconut und Cîroc Red Berry bekannt gegeben. CÎROC ist einer der wenigen Wodkas weltweit, die aus feinen französischen Trauben hergestellt werden. The latest flavor was announced in 2015 in Sean Diddy Combs's Instagram: green apple. Within six years of the deal, Combs produced positive outcomes for Cîroc. The name "Ciroc” is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes are grown (the ”Δ in the CÎROC logo is an i-circumflex letter used in the French language.) In a 2007 interview with Billboard, Combs described his new consumer base. [3], The name "Cîroc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes are grown (the î in the Cîroc logo is an i-circumflex letter used in the French language. Privacy Policy, By continuing to use our Services and/or submitting the above information, you agree to our use of cookies and the terms of ourPrivacy Policy, Welcome to winemag.com! The verse emphasizes the importance of Black-owned brands in music. Between 2009–2011, the most prevalent brands in popular music were Patrón, Hennessy, Grey Goose and Jack Daniels, according to Slate. Combs noted that it wasn’t an endorsement deal, either. Combs is not the only hip-hop icon to enter the liquor and spirits industry. We may earn a commission for purchases made through our links. CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. In May 2013, CÎROC and Diddy announced that a new flavor would be released called CÎROC Amaretto. The result is an exceptional, high-quality vodka with a fresh and vibrant taste. In den Warenkorb. Der Saft wird kalt fermentiert und nach dem Cooper-Pot-Still-Verfahren fünffach destilliert. In a 2013 opinion piece for Marketing Week, Mark Ritson, a brand consultant and former marketing professor, called the mogul’s efforts to attract younger consumers, “a perfect 360-degree campaign in which events, public relations, advertising, product placement, digital and outdoor were seamlessly used to build Cîroc’s reputation for celebration and celebrity.”. Cîroc Red Berry 0,7L (37,5% Vol.) Sales increased 600% from 2008-2013, according to Marketing Week. In 2011, Jay-Z worked with Bacardí and Château de Cognac to launch D’Ussé. Cîroc Summer Watermelon 0,7L (37,5% Vol.) 34,90 € 49,86 € pro Liter. Cîroc is a high-quality vodka and the second-bestselling premium vodka in the world. Combs wasn’t the first celebrity to try to turn Cîroc into a household name, but he was the most successful. These are distilled to 96.5% and 93.5%, then blended together; 95% is Ugni Blanc and 5% is Mauzac Blanc. In the early 2000s, Cîroc was the fiftieth ranked vodka in the world, according to Business Insider. [citation needed], The brand introduced two flavored varieties to the market in 2010, Red Berry and Coconut. “The brand sold more than two million cases [during 2012] in the U.S.,” wrote Ritson. CÎROC is a truly modern vodka, filled with flavour and style that brings celebration to every vodka cocktail. the brand is promoted by renown artist P DIDDY ;) 24,90 € 35,57 € pro Liter. Lusciously smooth, playfully sophisticated and cheekily going against the grain, CÎROC vodka is a commitment to superior taste, quality and a fun-loving lifestyle. Die Mauzac-Traube wird in traditionellen Kupfergefäßen destilliert. Catoctin Creek Roundstone Rye Whiskey Distillers Edition, By continuing to use our Services and/or submitting the above information, you agree to our use of cookies and the terms of our Cîroc Peach Flavoured Vodka is infused with succulent peach flavour to give it its juicy, intense sweetness. Under Combs’ leadership, the vodka brand identified a new consumer base, younger drinkers who were eager to expand their options. Cîroc Vodka is a brand of luxury eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. The Name “CÎROC®” Comes From The Combination Of Two French Words: Cime, Meaning Peak Or Summit-Top And Roche, Meaning Rock. His journey embodied a new version of the American Dream. Ciroc is a five times distilled French vodka made with grapes that are harvested when frozen. In 2007, Sean "Diddy" Combs agreed to become a brand ambassador for the product struggling to sell 40,000 cases a year. A vodka-adjacent spirit made with French wine grapes, Cîroc initially struggled to attract consumers already loyal to established vodka brands like Grey Goose. It is produced and distributed by the British … Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama." Discover Our Heritage. “I’ll be damned if I drink some Belvedere while Puff got Cîroc,” raps Jay-Z on “Family Feud,” off his 13th studio album, 4:44. After four distillations, the fifth takes place in custom-made copper pot stills to give Cîroc its high quality. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Cîroc Coconut Flavoured Vodka starts with Cîroc Ultra-Premium Vodka, one of the few vodkas to be distilled from fine French grapes. By using our website you agree to our use of cookies and the terms of our, Welcome to winemag.com! The wine is distilled four times in column stills. [13]. “They’re looking for something that tastes like their lifestyle,” he said. Cîroc Black Raspberry is made with vodka that has been distilled five times from French grapes and a blend of black raspberries and other natural flavours. you agree to our use of cookies and the terms of our. The CÎROC™ Ultra-Premium Vodka distillation process ensures the best possible flavor. Thirteen years after Combs took a leadership role at Cîroc, it’s one of the world’s most recognizable spirits brands. What is Cîroc Summer Watermelon Vodka? Combs described himself as a “blend of art and commerce” in a 2014 interview with Vibe about the campaign. CÎROC is a truly modern vodka, inspired by more than a century of wine-making expertise and craftsmanship. Four years after Cîroc’s debut, Diageo approached Combs with a celebrity endorsement deal. So it will come as no surprise that you can nearly taste the tradition in every pour of VÖKIN ÖNE. Combs utilized his status as a pop culture icon and hip-hop mogul to incorporate the genre’s biggest stars into Cîroc’s campaigns, like 2016’s “Let’s Get It” with DJ Khaled and French Montana. vodka brand prepared in FRANCE ,made from grapes,five times distilled. Combs countered with an equal-share partnership, where he would serve as the brand manager and chief marketing officer. As a part of a limited edition capsule collection, London-based streetwear label Palace collaborated with CÎROC Vodka to come up with a set of new bottle designs ahead of the holidays. By using our website and/or subscribing to our newsletter, As CEO of Bad Boy World Entertainment, Combs oversaw designer namedrops in artists’ lyrics, and launched his own clothing and perfume lines. This is a very fancy and chic premium vodka. The production method used for the vodka are "snap frost" grapes; Mauzac Blanc from the Gaillac region of France, and Ugni Blanc from the Cognac region. Hergestellt aus feinen französischen Trauben und inspiriert von Jahrhunderten der Weinherstellung und der Handwerkskunst. The ads feature a group of elegantly dressed friends (Diddy and Frank Vincent, Eva Pigford, Michael K. Williams, Aaron Paul, Dania Ramirez, Chrissy Teigen, and Jesse Williams) enjoying a festive night on the town. [12] In 2011, the company added a Peach flavor. Große Auswahl Top Marken Top Service - jetzt Cîroc bei whic.de bestellen. Bei whic.de mit 5€ Neukundenrabatt und schon ab 79€ Versandkostenfrei. Bei der San Francisco World Spirits Competition im Jahr 2010 gewann CÎROC Doppel-Gold. Cîroc™ was created in 2001 for the Diageo Group by Jean-Sébastien Robicquet, founder of Maison Villevert, and is now classed the second-most popular ultra-premium vodka in the world (source: IWSR). Combs has improved sales;[3] [7], All vodkas are distilled; the manufacturers of Cîroc emphasize its being distilled five times. Auf Lager. A vodka-adjacent spirit made with French wine grapes, Cîroc initially struggled to attract consumers already loyal to established vodka brands like Grey Goose. Enjoyed by celebrities worldwide for its unforgettable taste sensation, Cîroc Vodka is served at the most exciting and exclusive parties. [9] Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "Official Vodka of New Year's." Marketing is essential to garner and retain consumers in a competitive landscape, so the brand hired NFL players as celebrity ambassadors in the early 2000s. “I’ll be damned if I drink some Belvedere while Puff got Cîroc.” —Jay-Z, “Family Feud,” 4:44. Die ersten vier Destillationen der Ugni-Blanc-Traube finden in Edelstahlbehältern statt. [11] Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. His marketing agency, Blue Flame, would be in charge of advertising. In 2013, competitors like Grey Goose saw 2% to 3% year-over-year sales, compared to Cîroc’s growth of 65% in the same time period. One of the most recognizable figures in U.S. pop culture, Combs contributed to the rise of “hip-hop luxury” in the late 1990s and early 2000s. Marketing is … Thanks to the expertise and experience of the Cîroc distillers who create the spirit—in a process that involves distilling grapes five times—the result is a vodka that is superbly smooth and refined. Unlike most vodkas that are made from grain, Cîroc Ultra-Premium Vodka is distilled five times from grapes grown in the Cognac and Gaillac regions of France. On 14 December 2011 the company began airing a "Luck Be a Lady" advertising campaign for Ultra Premium Vodka, directed by Anthony Mandler. “Hip-hop is a community that has embraced Patrón as its drink of choice, even rhyming about the brand in its music,” wrote Ilana Edelstein, author of The Patrón Way: From Fantasy to Fortune. Cîroc Mango 0,7L (37,5% Vol.) [14][15], On 10 August 2017, Sean Combs announced via his YouTube page that a new flavor of French Vanilla would be produced in partnership with hip-hop artist French Montana. In October 2007, Sean “Diddy” Combs married Cîroc and hip-hop. Svedka Blue Raspberry Vodka When sugar is your best friend and you’re ready to announce that to the world. Bei der San Francisco World Spirits Competition im Jahr 2010 gewann CÎROC Doppel-Gold. )[4][5], According to Diageo, Cîroc is distinguished from other vodkas as it is derived from grapes, rather than using grain, potatoes or corn. Grey Goose and Jack Daniels, according to Business Insider that ’ s trendsetter! Flavor would be in charge of advertising 's. a century of wine-making expertise and craftsmanship after Cîroc ’ one. Wine Enthusiast first celebrity to try to turn Cîroc into a wine brand, Combs his... Daniels, according to marketing Week, Diageo approached Combs with a fresh and vibrant taste,... Use of cookies and the second-bestselling premium vodka in the world, according to Slate using... And Miami blended with exotic Coconut for a lucious, sweet taste aged, it the. The market in 2010, Red Berry and Coconut the American Dream Official. 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